We design environments
where architecture,
business and brand experience
come together.

Home – About us

Gustavo Domínguez Villarreal
Founder & Creative Director
Architect | ITESO (Guadalajara) · Academic Studies at the University of Buenos Aires

With more than fifteen years of experience in retail architecture and commercial development, Gustavo has led projects ranging from flagship stores and shopping centers to hospitality concepts and mixed-use developments across Latin America.

Before founding EFR, he led the Architecture Department for Liverpool’s Shopping Centers Division, overseeing the architectural evolution of one of Mexico’s largest retail portfolios across 27 shopping centers.

Today, he leads EFR with the belief that architecture should do more than shape buildings —it should strengthen brands, improve customer experience and create measurable business value.

leadership

Our team

Guillermo Villegas
Operations Consultant

Abraham Sánchez
BIM Consultant

Macrina Aldama
Accounting

Carlos Rivera
Adm. & Accounting

Gustavo Domínguez
Founder & Creative Director

Ingrid Cancino
Lead Project Manager | Client Lead

Elizabeth Aranda
Design Manager

Salvador Figueroa
Project Manager

Brandon Cruz
Sr. BIM Architect

José Luis Baez
BIM Architect

Rodrigo Campos
BIM Architect

Alexis Cariño
Jr. BIM Architect

Agustín Hernández
Jr. Design Architect

Geographic Presence & CLIENTS

32 Mexican States

3 Countries

+90 Projects

design is personal

lest´s talk

Every project at EFRM is personal to me.

I stay closely involved throughout the process — from the first conversation and initial concept to the final details on site.

I believe great design comes from listening, understanding and being present. Our clients know they can count on us not only for the work we create, but for the commitment, honesty and care we bring to every project.